Year Published: 2020
Date Published: 01/12/2020
Author/s: Ofcom
Research Link: https://www.ofcom.org.uk/__data/assets/pdf_file/0025/217834/adults-media-use-and-attitudes-report-2020-21.pdf
Methodology: “Survey – quantitative, based on Adults’ Media Literacy Tracker + surveys
Adults’ Media Lives is a qualitative, ethnographic, video study
Digital Exclusion Survey aimed to reach people offline
Tracker methodology changed between last wave and this wave, so genuine comparison is not possible”
Key Takeaways:
Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+. It covers TV, radio, mobile phones, games, and the internet, with a particular focus on the latter.