Year Published: 2020
Date Published: 03/01/2020
Author/s: Lloyds Bank
Research Link: https://www.lloydsbank.com/assets/media/pdfs/banking_with_us/whats-happening/lb-consumer-digital-index-2020-report.pdf
Methodology: Behavioural and transactional data plus a survey.
The Lloyds Bank UK Consumer Digital Index is a report that draws from three datasets.
The largest dataset holds the behavioural and transactional data for one million UK consumers. Using this dataset alone, the Digital Index Score and Segmentation are created to measure the extent to which people are capable and engaged with the digital world. For the methodology behind the Digital Index Score and Segmentation see page 10. Secondly, a subset of the one million sample is taken and 2,700 consumers are surveyed. This allows the report to include matched behavioural
and attitudinal data.
Finally, this report uses a standalone survey, conducted by Ipsos MORI of over 4,000 people, nationally representative of 15+ in the UK to measure the UK’s level of Essential Digital Skills
and track its progress.
For more detail on the Essential Digital Skills measure, page37 The data on page 28 of this report is gathered
from an ad-hoc survey conducted
Key Takeaways: As the 2020 results have not seen a significant shift since 2019, the themes and calls to action from last year still apply. However, the COVID-19 pandemic and associated lockdown means the need for a digitally-enabled society is greater than ever before. To leave no one behind, industry, government, education, service providers and the charity sector must work together to
empower, inspire and support people.
Here are some considerations as to how this might be tackled. (See page 57)
Lloyds Bank
The UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure