Start Up Strategy.

Building the DPA Foundations and Levers.

Our priority is to continue to build momentum and innovate with Digital for All (previously DAFA) initiatives + we will build a new DPA community platform for addressing wider holistic solutions based on the Determinants of Digital Poverty across all sectors.

We will learn + share with the world to do this. We won’t duplicate and where there is existing provision which meets the community requirements, the DPA will shine a light and provide a beacon and platform to help join the dots to other initiatives. Although we will learn from other countries, and provide a platform to support all DPA partners, our outcomes will initially focus on the UK, with two priority target groups + their enablers and influencers, for vulnerable people + those with protected characteristics (aged 5-25).

Building the DPA Foundations and Levers

Awareness to advocacy to impact.

From listening to 80 organisations so far, these are our initial projects and we will iterate in line with community feedback.

WS1 DPA Data + Insights Dashboard.

How do we keep up? Constant evolution based on data.

The why.

No single go-to place for the community to see + act upon the total picture. We’re providing holistic insight + collating data for monitoring and reporting impact. We will share what works and what doesn’t from examples inside and outside the UK, to save time and speed up progress.

The who.

Partnerships with leading research organisations including Ofcom, RSA. ONS and other sources of insight. Driving informed action with a national roadmap, bringing together current thinking with new data.

The what + the how.

1) Secondary data – Gather, signpost + curate what is already there, inc data, insight + evaluation. horizon mapping + roundtables + outputs: findings + insights + roadmaps. 2) Commission new research – against baseline – where gaps are identified for continuous monitoring; Impact & measurement: Digital Poverty Barometer.
DPA community project success
Teacher receiving laptops

WS2 DPA directory – Who is doing what + where?

How do we join it up? DPA directory of support.

The why.

There is no single accessible place for those interested in or engaged with understanding the issues or delivering support at any level to those who are inadequately connected + engaged to the digital world. This is for partners across the UK, supporting the national levelling up agenda, and is for all determinants of Digital Poverty+ people who want to help others. This will be of particular help for partners wanting to create holistic solutions eg connectivity and low cost recycled devices with access to technical & educational support.

The who.

This is for all partners and will be self populated over time in order to scale its impact. The DPA is also delighted to be engaged with Positive Transformation Group who share our commitment + are gathering the latest data from across the UK, on how the challenge has been responded to + impacted by Covid-19. This will also cover partners where recycled stock is available and​ where to drop off.​

The what + the how.

We are conducting a thorough mapping exercise to understand the full picture to enable efforts + focus to be deployed in areas of greatest need.

With a full picture, we can accurately plot a roadmap for the DPA + our delivery partners to support, fund + help scale sustainable and effective activity + initiatives from hyperlocal to national.

We will include the ability to host events as well a calendar of key events within the community as part of the proposition.

WS3 -Digital for All (previously DAFA).

How do we democratise access? 

The why.

With millions of households without adequate access to a device, connectivity or skills, millions of individuals are missing out on learning + opportunity. There is a shortage of supply which will drive the cost of new and recycled devices are not only great value but also an essential component of the circular economy.

The who.

Predominantly those least connected are from social economic grades D + E indicating key causal factors such as finance, disability, + ESL or other literacy issues/difficulties.. We will work with partners whose main focus is to support their needs.

The what + the how.

FOCUS 1 – the enablers eg #Tech4Teachers – the delivery of a teacher support scheme providing devices + equipment for 1,000 teachers in schools with high pupil premium numbers. Working with Currys Plc to challenge others to support in this way. Potential Parent Campaign. Unlocking circular economy and a new “great for learning” proposition.

FOCUS 2 –School-aged children + Young People – doing whatever we can to ensure that all school-aged children, regardless of their circumstances, have access to the digital world at home. Dell fundraising campaign, Learning Foundation Model.

FOCUS 3 – will focus attention on the wider demographics with barriers to digital inclusion, such as underserved communities + ex-offenders + unemployed + non-English speakers.


Read Case Studies and the fantastic feedback received from teachers.

WS4 – Community forum.

How do we join up the debates to inform policy and practice? A DPA Collaboration Forum.

The why.

This is a community issue and needs a community solution to fix it. There is no one virtual 24/7 place raising and encouraging debate, asking questions, helping people to discover and inform and arrange collaborations. There is the place to post challenges, ask for advice or propose projects for the DPA community to get behind and support policy makers in their roles.  There is also no current mechanic to enable the voice of all of the organisations effecting the determinants of Digital Poverty.

The who.

The DPA will establish a forum to facilitate discussion and collaboration and will share challenges from identified gaps e.g. The Business Case for removing VAT from children’s hardware.

The what + the how.

Phase 1 – to establish the most appropriate partner for delivery and welcome approaches. Taking to heart “aggregate not duplicate” we will determine if there are existing platforms we can work with.

Phase 2 – to launch the platform with functionality to crowdsource calls to action from specific groups eg Government. We will enable the facility to point to local activity and set up where needed communities of interest with the functionality to meet, debate and match, such as funding, access to recycling and research working groups.

Phase 3 – to ask partners to make a public commitment and to set up a challenge mechanic for members to crowdsource the important issues and for members to match or create solutions to shared issues.

Phase 4 – this is where we will start to build the National Delivery Plan, aggregating the vital current and new recommendations from all partners across the spheres of the Determinants of Digital Poverty Framework and the enablers for a Digital Poverty Movement.

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