Year Published: 2019
Date Published: 04/02/2019
Author/s: Lloyds Bank
Research Link: https://www.lloydsbank.com/assets/media/pdfs/banking_with_us/whats-happening/cdi-2019-report-11-18yrs.pdf
Methodology: Sample Specifications Recruitment Fieldwork Survey Flow
• n=1,006 children aged 11-18
• Soft quotas to ensure balance in terms of gender, age and social class
• 50% online recruitment (n=510)
• 50% online face to face interviews (n=496)
• Children aged 11-15: recruitment through parental consent.
• Children aged 16-18: directly recruited.
• Children aged 16: mixed mode of recruitment.
• Online Fieldwork: 15 March 2018 – 28 March 18
• Offline Fieldwork: 16 March 2018 – 3 April 18
• Screener and incidences
• Parental consent
• Internet access
• Devices used to go online
• Time spent online / extent of digital usage
• Purpose and location of internet usage
• Digital skills learning and development
• Statement agreements (benefits, risks and security-related issues).
Key Takeaways:
Lloyds Bank
Digital enables equal opportunities for all people no matter their age, race, ethnicity, income or gender and as such has always been my passion.