The Digital Poverty Alliance, a charitable initiative representing a broad coalition of third, public and private sector partners working to end digital poverty, has partnered with Seeblue to spread awareness for the digital poverty crisis in the UK.
The Digital Poverty Alliance recently published the UK Evidence Review of Digital Poverty – outlining that more than 2.5 million people were struggling with the cost of broadband even before the costs of living crisis. 11 million people in the UK lack essential digital skills for life.
The Digital Poverty Alliance aims to end digital poverty in the UK by 2030, by building the evidence base, advocating for change, and helping those who need the most support now.
Seeblue are providing pro bono marketing in creating a core marketing strategy and supporting the development of assets such as videos and campaign work aimed at getting people online, and calling industry, government and charities to action to tackle this growing issue.
As part of their mission, the Digital Poverty Alliance recently became the instore partner for Currys, helping families in digitally disadvantaged areas, including Staffordshire, West Cumbria, Norfolk Coast, Bridgend and Ayrshire, to get a laptop and get online.
Elizabeth Anderson, COO of the Digital Poverty Alliance, commented:
“At the Digital Poverty Alliance our mission is to end digital poverty by 2030 – but we can’t do that alone. That’s why we’re thrilled to be working alongside Seeblue who have such a strong track record in helping organisations achieve their aims.”
“Technology plays such a huge part in society, with education and businesses in particular relying heavily on key technology on a daily basis. However, device or internet access can prove expensive for disadvantaged children and adults, and these people are in danger of being left behind, presenting a greater need for widespread digitisation as we seek to end digital poverty in the UK.”
Helen Brown, Managing Partner of Seeblue, said:
“Living without access to digital tools which provide education, information and access to society seems almost impossible, yet a reality for many. As tech sector specialists, we are really excited to be able to use our skills and knowledge to help advance the vision of the DPA to end digital poverty and achieve access for all.”